Zoë Hida – co-founder of Appiwork

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Zoë Hida, Business Development Manager and co-founder, seeks out new and inspiring opportunities for Appiwork and its customers.

She loves meeting new people, delivering keynote speeches on innovation and entrepreneurship, and looking at how mobile solutions can connect people with ideas, information and each other.

Before starting Appiwork with her husband Isao Hida, Zoë delivered powerful media and communication campaigns for private companies, government departments, charities and everything in between. She holds a Bachelor of Arts – Communication from Charles Sturt University where she won the Cox Inall Communication Scholarship for Rural and Regional Communication, a Certificate IV in Training and Assessment and is trained in facilitative leadership.

Zoë is committed to supporting innovation in regional NSW and is a board member of the Bathurst Business Chamber and a founding member of the Bathurst Women’s Network.

Can you tell us a little bit about your idea? What is Appiwork?

Appiwork is a privately owned, Australian software company that specialises in native mobile application development and web services.

We are very proud to be:

  • Best Studio – Small – 2016 World App Design AwardsThe best studio/development house that consistently achieves excellence in app design. Winners are awarded according to the body work submitted across all categories and the overall rating score
  • Winners – 2016 World App Design Awards – 2 Gold, 1 Silver
  • Winners – 2015 and 2014 NSW Government Apps4NSW Competition
  • Finalists – 2016 CeBIT Business Technology Awards
  • Finalists – 2014 Australian Mobile and App Design Awards

At Appiwork, we believe in creating simple, elegant solutions for complicated problems. We do this by developing mobile apps, websites and online systems that are custom-made to perfectly meet our customers’ needs.

Our corporate customers tell us that our products deliver quantum leaps in efficiency. Our entrepreneur customers say we make their app dreams come true. Talk to us today to see if we can help you too.

So what made you decide to take the plunge and make your idea happen?

Isao and I moved back to my hometown Bathurst in Central West NSW with our baby during the GFC. Isao was working on the merger of IT systems for the new Department of Industry super department and I was working part time after maternity leave as a senior communication officer at Family and Community Services.

Necessity forced us to create a new job for Isao when his contract ended. There is a glut of highly skilled IT professionals in Bathurst who have returned to raise their families here.

When we couldn’t find a job worthy of Isao’s skills and passions, we realised we would have to create it, and so Appiwork was born. Isao, after many years in IT management, has returned to his first love of software development.

I have retrained myself to learn all about mobile app development, digital marketing, online sales and user acquisition. Every day is fascinating as we meet people with amazing app ideas and look at how we can turn them into reality.

Can you please explain your business model?

We build apps, websites and online systems for app entrepreneurs, businesses and government departments who pay us a fee for service to develop and maintain their products.

We own a financial stake in some of the new startups we are developing for app entrepreneurs.

We also develop some of our own products that generate income from the App Stores and via subscriptions.

What are you working on right now and what are you most excited about in the next year?

We are working on a number of large, multi-national consumer app projects that could be the next big thing and hopefully bought out by the likes of Facebook or Microsoft.

We’re also working on a number of products in the health and medical sector, which will make hospitals more efficient and treat patients faster.

How do you make ideas happen?

Being open-minded, trying new experiences and meeting new people trains your mind to be open to new opportunities. Luckily, we’ve got the resources at Appiwork to act on ideas!

What role have mentors played in your business life?

Mentors are essential to our development as business owners and app developers. We are always inspired by how generous people are in sharing advice and support.

What does your typical day look like?

Working with developers and designers on creating our ideas. Meeting app entrepreneurs to explore what’s possible.

Zoë Hida co-founder of Appiwork
The appiwork office

What challenges have you faced when starting or growing a business/organisation in Australia?

The cost of local staff and lack of fast Internet are regular challenges.

What is one idea you are willing to give away for free?

Network and help others.

What other companies do you think are doing really cool stuff in your industry at the moment?


What role do you think business can play in affecting social change?

Making information and resources more accessible. Entertaining and inspiring people to think about new possibilities for their lives.

Speaking of affecting social change, is there a particular charity that you support?

Women affected by Domestic Violence.

Can you name 3 websites you would recommend to our readers?


What about 3 Australians we should follow on Twitter?

Natalie Jeremijenko
Naomi Simson
Jordan Nguyen

Are there opportunities for people to get involved with your idea?

We would look at working with some marketing contractors and interns on a commission basis/download basis.

What’s your favourite bar/café/restaurant?

Takeru, Sydney



Learn from over 250 Australians making ideas happen.

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