Sinan and Yunas – founders of

Sinan Kaya, co-founder of Localizer
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Sinan Kaya and Yunas Altan are founders of the translation software platform, Localizer. They met at University and have been friends ever since. makes any website or web application multi-lingual by integrating into existing websites and simply adding one line of code. It helps companies access new markets, get more customers and increase revenue.

Your idea has to be solving a real need, backed by a strong experienced team.

Sinan Kaya (CEO – Founder): Sinan arrived in Sydney at 2001. After a year of struggle, he started Ashop, an e-commerce solutions platform similar to Shopify. Ashop grew to become a successful company serving thousands of e-commerce clients from around the world. Ashop has a strong presence in the Australian market – and around 50% of its customers actually come from Australia.

Sinan has a strong background in programming, marketing, e-commerce and leadership. Since Sinan has been working in the e-commerce industry for 15 years he saw a strong need for

Yunus Atalan (COO – Co-founder): Yunus manages day-to-day operations for

Yunus has worked for successful companies like EDS and General Motors. Yunus has a strong background in project management, e-commerce and web development.

Where did the idea for Localizer come from?

We needed to localize one of our services but couldn’t find an easy way to do it. That’s why we created Localizer. Once we realized that there is a huge need for a platform like this we ended up packaging as a service for everyone.

Can you explain your business model for us?

Localizer operates on a subscription-based model (SaaS). Our service includes three packages:

  • Professional: $69 per month.
  • Premium: $199 per month.
  • Enterprise: $499 per month

All pricing includes full access to our human translator network, unlimited translations and unlimited languages. The main pricing differentiator is ‘page views’, as Localizer is a software platform.

More information on pricing here.

What are you working on right now and what you most excited about in the next year?

Our main goal is to fully automate the localization process in the form of just one click of a button. We are a few months away from this goal and have dedicated a lot of time and hard work to accomplish this exciting new feature to our platform.

How do you make ideas happen?

Any idea requires a great deal of planning, focus and perseverance. Your idea has to be solving a real need backed by a strong experienced team.

What role have mentors played in your business life?

The best advice I can give to any young entrepreneur is this – dedicate a certain time of your day to read.  This can be from a variety of places: technology websites, forums, newspapers and books – both fiction and non-fiction.

There are a few reasons for this. You can keep up-to-date with current trends, reading can inspire creativity … and you can identify new mentors and reach out to them for advice.

What does your typical day look like?

Our office is at Tank Stream Labs in Sydney. Work officially begins at 9am and ends at 6pm. Some team players actually start much earlier and finish later than this – not because they are asked to, but because they want to. Localizer is a great place to work at.

What challenges have you faced when starting or growing a business / organization in Australia?

The main challenge to growing a business in Australia is actually the market size and it’s international time differences to places like the US. As an example, Australia has a population of 23.13 million (2013) and America 318.9 million (2014). Think global.

What people / companies / organizations do you think are doing really cool stuff in your industry, or in any other industry at the moment?

CuraLabs has developed a curable vaccine for arthritis.

What about internationally?

Some other interesting international products are: VentureFocus, RocketClub and EmailHunter.

What role do you think business can play in affecting social change?

History has taught us, both time-and-time again change is inevitable. Innovation in business is the key.

Speaking of affecting social change, Is there a particular charity you support?

I support a child in Africa (Ethiopia). From time-to-time I also back some crowdfunding projects for good causes.

Name 3 websites you would recommend to our readers:

1- How to Start a Startup

2- Andrew Chen Essays

3- Both Sides of the Table

Can you name 3 Australians we should follow on Twitter?

1- Alan Jones: @bigyahu

2- Kimberley Barry: @kminx

3- David Swan: @swan_legend

Are there opportunities for people to get involved with your idea?

At present, we are solely focusing on product improvements. However, anyone is welcome to approach us with a proposal at any time.

We’re aiming to build a community of Australian idea makers helping each other. If you could have one question answered about startups, marketing, social media, accounting, monetization, product development etc. What would it be?

My question would be this: How can we grow the Australian tech scene together?

What’s your favorite bar / café /restaurant?

Marlowe’s Way. It’s right next to our office at Tank Stream Labs.


Learn from over 100 Australians making ideas happen.

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