Nikki and Rachael – founders of Priority CPR and Tiny Hearts First Aid

Nikki Jurcutz and Rachael Waia are extremely passionate about people’s health and saving lives, and have expressed this throughout the entirety of their expanding careers. Nikki studied Paramedicine at Victoria University and joined Ambulance Victoria in 2010 to become an advanced Life Support Paramedic. In 2013 Nikki, along with her sister Rachael, who has an education background, co-founded the Priority Training Group PTY LTD.  The Priority Training Group includes two sister companies, PriorityCPR and Tiny Hearts Paediatric First Aid.

PriorityCPR specialises in providing high-risk corporate first aid solutions through energetic, interactive and informative private courses. Tiny Hearts Paediatric First Aid provides first aid training and valuable first aid kits specifically designed to meet the needs of infants, toddlers and young children in medical emergencies.

In only one year of training, both PriorityCPR and Tiny Hearts Paediatric First Aid have now successfully provided around 2000 people with invaluable life-saving skills and first aid knowledge. In addition, over 100 paediatric first aid kits have been sold in the first month since their creation. Both companies are now receiving growing media attention, including appearances on Channel 7, 9 and 10 News as well as featuring in newspapers such as Star News, The Leader and The Herald Sun, including interviews on 3AW and a Sydney based radio station. In addition, Tiny Hearts Paediatric First Aid has been blogged about in The Daily UK and Essential Baby and endorsed by celebrities such as Megan Gale, Kate Ritchie, Hamish Blake, Nick Russian and Roxy Jacenko!

They were just announced as the Casey Cardinia New Business of The Year 2014!

[Making ideas happen]….By not sleeping, by planning and not being afraid to fail! By having the most amazing team of inspiring women around us who are working just as hard to reach our vision. facebook- priorityCPR facebook- tinyhearts instagram


Tell us a little bit about your idea and what made you decide to take the plunge and make it happen?

As sisters we grew up imagining and dreaming about running a business together. We are extremely close and at the time were living states apart, myself in Melbourne and Rachael in Queensland. I was working as an ambulance paramedic and Rachael was working in education and training. One day I sent Rach a message that literally said ‘I’ve got a really exciting business idea’, not 3 seconds later my phone rang. That was the conversion that started our dream of owning a registered training organisation.

After a lengthy process, including Rachael relocating to Melbourne, in 2013 we became the youngest women in Australia to own a Registered Training Organisation. Our vision was to transform the first aid training industry, normally known as mundane and boring; we wanted to provide our clients with an interactive and engaging first aid solution that was affordable and streamlined.

Our vision is to become the leading first aid training provider in Australia, creating first aid heroes every day!

Our company name, Priority Training Group Pty Ltd, has two divisions. PriorityCPR, which provides first aid training to the corporate sector, whilst Tiny Hearts Paediatric first aid provides first aid to new and expecting parents.

PriorityCPR has quickly become known for our style of training which has allowed us to provide training for many large organisations such as Barloworld Mercedes Benz, Bunnings, Simonds Homes and many more!

Tiny Hearts has had a substantial amount of media attention after providing paediatric first aid training to some of Australia’s biggest celebrities including Megan Gale, Zoe & Hamish Blake, Kate Ritchie, and Rozalia Russian. Last month we featured on page 3 of the Herald Sun last, were interviewed by 3AW and we were given lots of airtime on channel 7, 9 & 10! We train approximately 50 new and expecting parents each week!

Please explain your business model

PriorityCPR, our corporate division, produces revenue through providing onsite tailored workplace first aid. Courses run from as little as 2 hours to a full day. To meet OHS legislation each workplace must have designated first aiders that undergo yearly first aid refreshers. Everyone seems to dread their yearly updates, we are striving to transform the stigma around first aid training by offering the highest quality training with absolutely no tolerance for boring!

Tiny Hearts Paediatric First Aid produces revenue through offering monthly public courses and also in-home private courses to train new and expecting parents in the common childhood emergencies they might face.

We also sell the only paediatric specific first aid kit available, which has been endorsed by celebrities such as Megan Gale, Zoe & Hamish Blake, Kate Ritchie, Rebecca Judd, Roxy Jacenko, Rozalia Ruusian and Kate Waterhouse.

Through both divisions we actively seek partnership with like-minded organisations to provide the vital knowledge and skills to save lives and raise awareness of the importance of knowing first aid.

What are you working on right now and what are you most excited about in the next three months?

In the past month we have implemented a completely paperless solution to our company, which means all assessments are completed using ipads during the course! We are the only first aid training organisation to offer this. We also have recently been nominated for the ‘new business of the year’ award through the Casey & Cardinia Council. In the past 5 months we have grown from just Rachael & Myself to 9 employees and have a strong growth plan to ensure our rapid growth continues. There is so much to be excited about in the next 3 months new staff, a new office space, we have 2 top secret partnerships that will be revealed, we are launching Tiny Hearts in Sydney and have heaps more celebrities that we are training in paediatric first aid!

How do you make ideas happen?

By not sleeping, by planning and not being afraid to fail! By having the most amazing team of inspiring women around us who are working just as hard to reach our vision. We are young women in business; this most certainly works in our favour! We are enthusiastic, driven and motivated to reach our goals, we let absolutely nothing stand in our way! We use quirky ideas and think outside of the box, which has led us to achieving some really amazing things!

What does your typical day look like?

Typical day? I don’t have a typical day. I work full time as a paramedic on a rotating roster, which consists of two dayshifts and 2 nightshifts totally a minimum of 50 hours –not including all the incidental overtime! During my lunch break, I work – I send emails and I make phone calls. When I get home I spend a minimum of 3 hours trying to work through my list, answer emails and debrief with Rachael. After my 4 days on I have 4 days off, I am straight into the office (often after no sleep to recover from a 14 hour nightshift). I answer all my emails, I reconcile our bank accounts and pay our bills, I catch up with staff and set weekly goals with each of them. I chase up potential leads, attempt to form partnerships with other companies, I manage our facebook, Instagram, twitter and develop both of our websites. I advertise new positions within our company and am always seeking opportunities to promote both divisions of our company.

What challenges have you faced when starting or growing a business/organisation in Australia?

 I think Australia is an amazing place to start and grow a business. There is so much opportunity and we find so many people are willing to jump on board and support the hell out of us!

What is one idea you are willing to give away for free?

Don’t do what everyone else is doing!

What people/companies/organisations do you think are doing really cool stuff in your industry at the moment? 

League of Extraordinary women: they not in our industry but certainly do amazing things. Our mentor, Liz Atkinson, is one of the founders. They empower women with knowledge and skills to really make an impact!

What role do you think business can play in affecting social change?

We have 8 gorgeous women working with us. Although it hasn’t been intentional, we ended up with a team of young women who are all incredibly driven and motivated. We place a strong emphasis on our work culture and think our office is awesome (we do have a giant black board that reads ‘WHO RUN THE WORLD” GIRLS’). We want to empower women by demonstrating anything is possible if you’re passionate!

Speaking of affecting social change, is there a particular charity you’d like our readers to support?

We support the following charities and whole heartily believe in what they do:

  • SIDS & Kids
  • The Nappy Collective

Are there opportunities for people to get involved with your idea (e.g. are you looking for funding, interns, marketing help)?

We are always looking for partnerships to help raise awareness of the importance of first aid! We are always looking for staff and interns too!

Learn from over 100 Australians making ideas happen.

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