Mo Jalloh, Co-founder of Zimrii Music.

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Mo Jalloh has a well-rounded background, with experience in business and finance having qualified as a chartered management accountant. He has worked for several global investment banks and city Law firms in London, arriving in Australia in 2005.

He has a passion for technology and for developing solutions in technology that can improve people’s lives, especially in the developing world. Combined with a keen interest in business has led Mo to establish and run several IT focused start-ups in Australia and the UK in IT managed services, Social Media Intelligence and the emerging technology of BlockChain.

Mo has a talent for sports and has competed in tennis for the County of Nottingham in the UK and in the junior tennis circuit.In 2013, in ran in the London Marathon raising over 2K GBP for the charity, Care International

Mo is now co-founder and CEO of Zimrii Music, a BlockChain enabled music platform which aims to put the value of creation back in the hands of the creators

Can you share a little bit about your idea and what made you decide to take the plunge and make it happen?

Zimrii Music is based on the emerging technology of BlockChain which is a distributed computing platform which is set to revolutionise the way in which the internet transmit value between unrelated parties.

Zimrii Music provides a mechanism for independent music artists to develop and sustain their music career.

Having friends who are musicians and seeing first-hand how artists are not able to fulfil their talents, we saw an opportunity to combine the benefits of BlockChain and music to solve some of the global music problems to enable musicians to succeed and generate loyal fans

What are you working on right now and what are you most excited about in the next year?

We are currently working on the development of the platform and we will shortly have a beta version to present and for users to get their hands on it and test it out.

Having secured seed funding late last year has enabled us to commence on development activities and undertake some initial marketing and outreach actions.

We are also excited to be appearing as speakers at the Big Sound Music conference in Brisbane in September, as well as the Australian Music Week Conference in Sydney in November

Next year, we will be looking forward to developing traction in the platform and further refinement and developments in conjunction with our users

How do you make ideas happen?

I make ideas happen by having a vision for the idea and making a start. It’s key to just begin. Once you do, more ideas flow and you gain impetus to develop your idea further, meet people, collaborate and make things happen

Have mentors played in your business life?

I have used mentors as a sounding board for ideas and for getting feedback. I believe feedback is a great mechanism to improve performance and direction.

What challenges have you faced when starting an organisation in Australia?

The main challenge has been the lack of vision and belief in entrepreneurial ideas in Australia. My experience in the USA, is that they are prepared to support, both financially and by giving up their time on good ideas, whereas my experience in Australia has been that people are more risk averse. 

What role do you think business can play in affecting social change?

We have partnered with a couple of charity organisations and the aim is to work with these organisations through donations to assist them to develop their charitable work even further. I think it’s vital that businesses consider philanthropy in their business model to give back to the community and society.

Is there a particular charity or social enterprise you support?

School for Life, which is about educating children in Uganda.

What websites you would recommend to our readers?

Do you have opportunities for people to get involved with your idea?

Yes, absolutely. We are looking for interns and others who have a strong interest in music and technology who want to get involved with an emerging technology and who want to get involved in helping to shape the product and the company

Also any angel investors who would like to know further information on the potential of the platform in the global music community

We’re aiming to build a community of Australian idea makers helping each other. If you could have one question answered about startups, what would it be?

How do you go about driving traffic and engagement to your website?

What’s your favourite restaurant?

The Oaks Hotel in Neutral Bay, North Sydney. Great pub food!


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