Mark Sita – founder of Fizeque

Mark Sita is an Entrepreneur and Web Professional and the founder of Fizeque – a website connecting people to fitness classes nearby. Mark loves startups and innovation, with a focus on technology. Born and bred in Melbourne, and despite having travelled overseas a lot, Melbourne is his favourite city. He has several passions, but for the moment is really focused on entrepreneurship.

After getting a Business Degree from Monash University, he went to work for NAB. After a year, he found out that it was not the right path for him. He was always interested in business, and having a few ideas he was keen to work on he started a company.

After being introduced to LinkedIn and Twitter, he became fascinated with tech companies and online businesses: “They were creating so much value differently, they were innovating” he says.

Following his love of online business, Mark learnt front-end web development and WordPress so that he could build his own websites. A friend introduced him to the startup world, and Mark fell in love with it.

It makes sense that through Fizeque Mark is involved in the health and fitness industry as fitness has been very important to him since about 18, “health and fitness is more of a lifestyle, than something to do on the side,” he says.

No matter how hard it gets, I always remind myself of what Elon Musk said, “You shouldn’t quit unless you are forced to quit.” @marksita5 facebook


Tell us a little bit about your idea and what made you decide to take the plunge and make it happen?

With health and fitness being a huge passion and lifestyle of mine, I’ve always wanted to help people live a healthier and happier life.

I became annoyed with the fact that finding a health and fitness event was so difficult, could be annoying, and a bad experience. So I decided to start a website which would be a place to go to find events, and professionals, in health and fitness. I found my co-founder at a pitch night at Inspire 9, and we got straight to work.

Please explain your business model

We take a 12% transaction fee on payments made on the site. Advertising is another option in the future.

What are you working on right now and what are you most excited about in the next three months? 

Right now, I’m focused on getting a small amount of users that love Fizeque, while looking at funding options. After that, I’ll look to scale the business whilst building the team.

I’m constantly working on creating value differently, and offering help any way I can.

How do you make ideas happen?

I’m constantly doing product and customer development. No matter how hard it gets, I always remind myself of what Elon Musk said, “You shouldn’t quit unless you are forced to quit.”

What does your typical day look like? 

My business day starts at about 8am, and I’m constantly reviewing the activities which are most productive. When I get unproductive, it’s time for coffee or a walk.

I barely watch TV. Instead, I’ll either workout, read, or do more work.

What challenges have you faced when starting or growing a business/organisation in Australia?

Australia has a bad view on trying new things. How are we meant to create value differently with this attitude?

Following the crowd gets a good response, while going against the crowd is frowned upon. But of course it’s the people that don’t follow the crowd that make the biggest impact.

What is one idea you are willing to give away for free?

I’m finding that being productive, and being busy, are two different things.

What people/companies/organisations do you think are doing really cool stuff in your industry at the moment? 

Vinomofo have an amazing story. I love how they have recently teamed up with Uber Melbourne, for their ‘Vinobomb’.

What about internationally?

Uber is great. They’ve recently brought out new product lines, and are shaking up the Taxi industry.

What role do you think business can play in affecting social change?

They can make a big difference, that’s what I believe.

The great businesses set out to solve a problem or issue that the founders were facing. I believe that these founders, who actually want to make society better off, create businesses that stick around for a very long time.

Speaking of affecting social change, we’ve teamed up with Shout for Good to encourage readers to ‘shout a coffee’ to charity by clicking the button below. Is there a particular charity you’d like to support?

Yes. I’d like to support the Royal Children’s Hospital Foundation.

Name 3 websites you would recommend to our readers.

For growth hacking:

For project management:

For startup news:

Name 3 Australians we should follow on Twitter.

Steve Sammartino – @sammartino

George Siosi Samuels – @siosism

Benjamin Chong – @benjaminchong

Are there opportunities for people to get involved with your idea (e.g. are you looking for funding, interns, marketing help)?

We are looking to build the team, and looking for funding.

We’re aiming to build a community of Australian idea makers helping each other. If you could have one question answered about startups, marketing, social media, accounting, monetization, product development etc. What would it be?

For startups, what is the best way to get your first users?

What’s your favourite bar/café/restaurant?

My favourite restaurant is 400 Gradi on Lygon Street.

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