Logan Merrick – cofounder of Buzinga App Development

Logan Merrick (left, interviewed) and cofounder Graham McCorkhill (right)
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Logan is a co-founder and strategic director of Buzinga App Development, Australia’s leading app development company building meaningful, game-changing apps for emerging tech businesses and innovative enterprises.

Logan started Buzinga in June 2012 with his co-founder Graham, spurred on by a passion for technology, customer service and workplace happiness that would make a huge impact in the global app development scene.

Logan’s creativity and drive for innovation, combined with Graham’s analytical, process driven approach to business, has taken Buzinga from a team of 8 people ‘incubating’ in Graham’s lounge room to a team of 25 powerhouse app development professionals.

Logan is an incredibly passionate and driven innovator who does things ‘hard and fast’. This philosophy has led to Buzinga’s phenomenal growth and reputation as leaders in delivering creative, high-quality mobile solutions that have a lasting impact. Buzinga has had 2 apps hit #1 on the app store in the last 6 months, a $12million acquisition, been recognised in BRW’s Fast Starters of 2015, a finalist for Startup Smart’s Best Australian Startup, and is a finalist for Australia’s Coolest Tech Company.

Logan believes completely in the power of technology in pushing forward human evolution and solving the world’s biggest issues. His overall mission is to create a thriving ecosystem of tech innovation within Australia, propelling Australia onto the global stage for building influential mobile applications.

At the same time, this vision cannot be achieving without attracting talented people with the same goal. Buzinga strives to be Australia’s best workplace by 2017, empowering and inspiring its employees with a workplace they love to come to every day.

Check out this link to learn more about the Buzinga story.

The most valuable thing that all these mentors have told me is to make time for learning. I spend an hour a day reading or learning in some way, so I’m constantly upskilling.

Tell us a little bit about your idea and what made you decide to take the plunge and make it happen?

I started Buzinga with my co-founder, Graham because I saw an opportunity in the market and wanted to capitalise on it.

I’m also a very passionate person and I couldn’t express that working for another business. In my previous jobs, I always saw ways to do things better than my bosses, and this frustrated me because they weren’t driven to constantly do things better.

It’s also hard to work in a business with a bad workplace culture, and that made me want to build my own business where culture would be an integral part of its mission.

Could you please explain your business model for us?

We are a strategic consultation and digital development company for launching innovative apps. We provide quotes for clients on a project by project basis depending on their requirements.

What are you working on right now and what are you most excited about in the next year?

We’re working hard to grow as much and as quickly as possible. In the next year, we’re going to double in size, bring on new people and exciting new clients, as well as expand our office space.

How do you make ideas happen?

Just do them!

What role have mentors played in your business life?

I’ve had quite a few mentors over the years who have offered me guidance, confidence boosts and valuable sales advice.

The most valuable thing that all these mentors have told me is to make time for learning. I spend an hour a day reading or learning in some way, so I’m constantly upskilling.

What does your typical day look like?

I start the morning with a routine that gets me mentally focused for the day – writing down my goals, doing some light exercise, spending half an hour learning.

Then I come into the office and plan my day – every day is different and exciting, but I usually work for 10 hours a day in various meetings, client workshops and strategic consultations.

Then I go to the gym and play with my dog (his name is Lewis).

What challenges have you faced when starting or growing a business/organisation in Australia?

The biggest challenge is learning to manage fast growth – Buzinga has doubled in size every year, year on year, since its conception.

Business is a race and you need to put in long, productive hours to succeed as a startup. Working this hard has clearly reaped rewards for us, but figuring out how to manage this growth has been something we couldn’t afford not to address.

What is one idea you are willing to give away for free?

It’s not really an idea, but it is a tip that I think a lot of people don’t think about: look after your physical health so you can produce more work and be more effective at the work you do every day.

I’ve been vegan for 8 months and it prevents illness, gives me lasting energy and mental focus.

What people/companies/organisations do you think are doing really cool stuff in your industry, in Australia at the moment?

Canva, the graphic design tool, is just a fantastic example of a simple, customer-focused idea executed with flawless user experience. And the team behind it is such an inspiring example for Australian startups – they have been so successful at getting the funding and investors they need to take it global.

What about internationally?

Google and Tesla are inspiring for their commitment to sustainable innovation and technology.

What role do you think business can play in affecting social change?

All of it! We can’t rely on the government to affect social change, they’re just too slow. Technology is the driving force that will solve the world’s biggest problems, and innovative enterprises as well as driven startups will be the ones that actually use technology to make a lasting difference on this planet.

Speaking of affecting social change, is there a particular charity you support?

Animals Australia

Can you name 2 websites you would recommend to our readers?

Buzinga App Development (shameless plug I know!) – We have tons of free resources on how to build and launch startups in Australia, as well as how enterprises can stay on the cutting edge of innovation.

Singularity University – Their mission is to educate, inspire and empower leaders to apply exponential technologies to address humanity’s grand challenges.

Are there opportunities for people to get involved with your idea?

We’re always looking for talented people – we’re always hiring. If you look at things differently, have an interest in the future of technology and innovation in Australia and aren’t afraid of hard work, send me an email! [email protected]


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