Joanne Rose – founder of Vegan Vision

Australian comedian, film-maker and entrepreneur

Joanne Rose is the founder and CEO of Vegan Vision Productions, creating original comedies for women. The company was founded in 2008 in Los Angeles. Joanne recognises a need for more strong female leads in comedy, with story lines centering on characters with an internal struggle who find inspiration to turn their lives around.

I was always inspiring people around me and making others laugh with my wacky sense of humour, so I combined the two. facebook


Tell us a little bit about your idea and what made you decide to take the plunge and make it happen?

While awaiting my break as an actor in Los Angeles, I decided to write, act and produce my own comedy projects. The book Success Principles, by Jack Canfield, changed my life. After doing Your Life Purpose Exercise, I was able to connect the dots. As a vegan since 1994, I was always inspiring people around me and making others laugh with my wacky sense of humour, so I combined the two. I formed my own production company, named it Vegan Vision Productions, and started creating my own work.  

The company’s first project was the multi-award winning US sketch comedy series, Vegan 101. The series launched online in 2009 and ran for 3 Seasons. The show comprises highly exaggerated stories about vegans from all walks of life. Season 2 guest-starred the Oscar-nominated actor Eric Roberts, with music by Keaton Simons. You can catch Vegan 101 on Youtube, Tivo, Hulu, Roku, Apple TV, iTunes and mobile devices. A television pilot and Feature Film are currently in development.

Please explain your business model.

I sell my scripts and offer my services to write projects for other people at

What are you working on right now and what are you most excited about in the next three months? 

I am currently writing my first feature film. It’s called Life of Groupies. Imagine the movie Bridesmaids meets sex, drugs and rock n’ roll.

How do you make ideas happen?

I work with a fantastic script consultant named Randy Becker at NexTV Entertainment in Los Angeles.

What does your typical day look like? (please also include a photo of your workspace)

Me in front of my MacBook Pro. Thankfully I can work from anywhere.

What challenges have you faced when starting or growing a business/organisation in Australia?

I grew Vegan Vision Productions by taking the road less traveled.

In the beginning I decided to split my time between Melbourne and Los Angeles which ultimately helped me gain greater focus, grow my production company, build greater relationships and achieve far more for myself in Los Angeles from the outside in. The challenges faced were not being in town for meetings and events in Los Angeles. I did as much as I could by phone, Skype or email.

What is one idea you are willing to give away for free?

For those starting out, I highly recommend Marie Forleo’s B-School. It’s an 8 week business training program designed to help you turn your online presence into a “money-making, world-changing machine.” I did B-School for the first time last year. Each year, they teach entrepreneurs in over 77 countries to leverage the power of smart and honest marketing while building their own unique and profitable brands.

What people do you think are doing really cool stuff in your industry, in Australia at the moment? 

Chris Lilley.

What about internationally?

Apatow Productions.

What role do you think business can play in affecting social change?

I just love writing about female characters with an internal struggle who find inspiration to turn their lives around.  It is my hope to empower others through my storylines. 

Speaking of affecting social change, is there a particular charity you like to support?

Helping Persian Cats.

I adopted a rescue from them in 2007, a gorgeous Chinchilla Persian named Remy.

Name 3 websites you would recommend to our readers. 

Tony Robbins

Marie for Leo

Jack Canfield

Name 3 Australians we should follow on Twitter.

Chris Lilley @ChrisLilley

Geoffrey Rush @GeoffreyRush

Bindi Irwin @BindiIrwin

We’re aiming to build a community of Australian idea makers helping each other. If you could have one question answered about startups, marketing, social media, accounting, monetization, product development etc. What would it be? 

What is the most preferred and commonly used social media platform for most entrepreneurs?

What’s your favourite bar/café/restaurant? 

Real Food Daily and Chado Tea Room, Los Angeles.

Veggie Bar and Coffee Club, Melbourne.

We thought it would be cool to crowdsource an annual prize to award to the interviewee’s choice (each person interviewed gets one vote) winner for the year’s best interview. Are you willing to kick in a prize?

I would be happy to offer a company free advertising of their business name and website link at the top of one of my blog posts on my site.

Get serious about making ideas happen!

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