Brook McCarthy is a marketer and business coach who empowers and enables wellbeing professionals to lift their game, define their deeper purpose and take on the world with authentic marketing and compelling communications. She is the founder of Yoga Reach and co-founder of HealthComm. As a long-time yoga practitioner and senior qualified teacher, she is over seeing the wellbeing sector languish in the sidelines because practitioners treat their business like a hobby, become overwhelmed and intimidated by technology, or feel guilty and shamed by money.
I’d love to support more kick-arse Australian businesses involved in social enterprise or conscious capitalism.”
Brook is keen on smart, intuitive technology and empowering people to focus on their message and not be intimidated by the medium.
What are you working on right now?
My next eCourses on online marketing and writing for business.
How do you make ideas happen?
Start. Starting can be the hardest part but it’s also essential!
What does your typical day look like?
There is no typical day. Every other day it’s my turn to get up early with my two young daughters. I find it far easier and more effective to work in batches. I do my writing in a batch, my phone calls together, briefing and reviewing in batches and schedule coaching and consulting clients on the same days. In summer we work in our bikinis in the cabbana. If you’re fortunate and lucky, it’s important to appreciate it!
What challenges have you faced when starting or growing a business/organisation in Australia?
…more encouragement and support for entrepreneurism, science and maths so that high-tech start-ups don’t flee our shores for Silicon Valley.”
Overall, Australia is very business-friendly. Perhaps less preoccupation and funding for mining and farming and more encouragement and support for entrepreneurism, science and maths so that high-tech start-ups don’t flee our shores for Silicon Valley.
What is one idea you are willing to give away for free?
If you’re struggling trying to strike a balance between authenticity and integrity and marketing your business, my e-Book ‘Authentic Marketing Manifesto’ is freely available on my website.
What people/companies/organisations do you think are doing really cool stuff in your industry, in Australia at the moment?
What about Internationally?
What role do you think communication can play in affecting social change?
If health and wellbeing businesses lifted their game with compelling communications, the possibilities are endless…”
Almost two-thirds of Australians are overweight or obese. The correlation between stress and disease is well-documented. We take our health for granted and don’t appreciate our quality of life until it’s too late. Aboriginal life expectancy is about 10 years less than our non-indigenous population and death from “intentional self-harm” is 2.5 times the rate of non-indigenous Australians.
If health and wellbeing businesses lifted their game with compelling communications, the possibilities are endless – from better insurance funding, more government funding, more research and development, and greater participation in living active, healthy and empowered lives. We would all reap the rewards.
Name 3 websites you would recommend to our readers?
Name 3 Australians we should follow on Twitter?
Are there opportunities for people to get involved with your idea (e.g. are you looking for funding, interns, marketing help)?
As well as health and wellbeing, I’m also interested in empowering young people through meaningful work. I would love to be involved with helping teenagers and young adults in rural and isolated areas to use online marketing and compelling communications to create their own meaningful businesses.
Our readers are smart, creative, talented and good looking. Here’s your chance to ask them anything.
Where are all the great Australians? I’d love to support more kick-arse Australian businesses involved in social enterprise or conscious capitalism. Introduce yourself on Twitter!
What’s your favourite bar/café/restaurant?
I’m dumpling-obsessed. New Shanghai restaurant in Ashfield, Chinatown or Chatswood.
We thought it would be cool to crowdsource an annual prize to award to the interviewee’s choice (each person interviewed gets one vote) winner for the year’s best interview. Are you willing to kick in a prize?
Sure! My 5-week eCourse ‘Email Marketing Maven’ teachs you how to win new clients, fuel word-of-mouth referrals, and keep existing clients returning.