Bernadette Jiwa: Author of ‘Make Your Idea Matter’

Bernadette Jiwa - author of 'Make Your Idea Matter'

Bernadette Jiwa is a business author, idea catalyst and brand storyteller. She helps the entrepreneurs behind emerging and established businesses to access the truth about their brands, showing them how to stand out and communicate their difference to customers in today’s noisy, crowded marketplace.

We don’t fully appreciate how lucky we are to live in a country where anything is possible.”

She is the author of #1 Amazon Bestseller Make Your Idea Matter.

Bernadette’s blog was voted Best Australian Business Blog 2012 and she was named as one of The Top 100 Branding Experts To Follow On Twitter .

What are you working on right now? 

My next book.

Also working one on one with clients helping them to tell their brand’s story, brand naming and brand differentiation.   

How do you make ideas happen?

I decide and then take the first step.

What does your typical day look like?

There is no typical day when you’re working for yourself.
I like to get started early by 5.30 am. It’s the best time to write.

What challenges have you faced when starting or growing a business/organisation in Australia?We don’t fully appreciate how lucky we are to live in a country where anything is possible.

What is one idea you are willing to give away for free?

I give away at least three ideas for free every week on my blog

There’s also a great booklet 20 Questions to ask before launching an idea for anyone who subscribes to my newsletter.

What people/companies/organisations do you think are doing really cool stuff in your industry, in Australia at the moment? 

Christopher Doyle

What about internationally?

Eric Karjaluoto

What role do you think storytelling can play in affecting social change?

If we want to change what people do we have to change how they feel first. Stories move people. Storytelling is the answer.

Name 3 websites you would recommend to our readers?

Name 3 Australians we should follow on Twitter? 

Are there opportunities for people to get involved with your idea (e.g. are you looking for funding, interns, marketing help)?

I’m looking to help others launch their ideas.

Our readers are smart, creative, talented and good looking. Here’s your chance to ask them anything.

What’s stopping you?

What’s your favourite bar/café/restaurant?

The Wild Fig first thing on a Saturday morning.

We thought it would be cool to crowdsource an annual prize to award to the interviewee’s choice (each person interviewed gets one vote) winner for the year’s best interview. Are you willing to kick in a prize?

A signed copy of my book.

Make sure you sign-up to join our amazing community for Australians making ideas happen.

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