Angela Tallon is the General Manager of Stellar Home Technologies, a Brisbane-based start-up which is connecting mobile service professionals with busy households, via a simple, online booking platform. As a business owner and business development professional, Angela has had over 15 years’ experience in building business units across the recruitment, construction and more recently technology sectors and thrives on the challenge of starting from the ground up.
As a wife and full-time working mother of three children, Angela appreciates the value of key relationships, and in turn prides herself on developing trusted, working partnerships. Angela holds a Bachelor of Business and completing a Diploma in Information Technology Management.
Can you tell us a little bit about the idea and what made you decide to take the plunge and make it happen?
The idea of Stellar Home originated from one of the founding Investors, whom from personal experience, found the process of outsourcing domestic tasks to be inefficient and frustrating. Stellar Home was initially conceived to solve the problem of sourcing, qualifying and paying service professionals. We also believe in creating jobs for service providers, support them with sales and marketing, billing and collecting. We have had continual growth and more recently have seen a huge demand from property managers and tenants who are adopting the Stellar Home platform for end of lease cleans and vacate services.
Can you explain your business model to us?
Stellar Home is free to use and free for suppliers to register on the platform. Stellar Home takes a 12% or 17% of the total cost of the job depending on the job type. This is absorbed in the supplier overall revenue and includes payment gateway and admin costs.
What are you working on right now and what are you most excited about in the next year?
We are continually modifying and improving the product and right now we are focused on really impacting the real estate industry by becoming “the go-to platform” for getting your bond back. We have listened to the pain points that property managers in particular experience and believe that the Stellar Home platform and resolve this for them.
We are also in the process of raising capital and are in conversation with a number of venture capitalists and high net worth individuals. We hope to raise Series A funding by the end of the year.
How do you make ideas happen?
We have a fantastic team of people, supported by an entrepreneurial environment. Our weekly meetings often result in new ideas, where we brainstorm and implement if we all agree. We can be very agile with implementing changes and have experience within the team that is both relevant and unique.
What role have mentors played in your business life?
Mentors play a huge part in life in general. I have learnt that you have to surround yourself with like-minded people who support the same vision and who you can trust. Mentors are a great sounding board for when things don’t go to plan – a healthy reminder that you just need to keep moving forward.
What does your typical day look like?
Being a start-up, a planned day can turn upside down at any time. Generally, the team reviews all bookings, takes customer feedback, is consistently interviewing new supplier registrations, coding and updating the website, working with Hummingbird House, creating digital and offline marketing concepts, arranging and meeting key stakeholders and potential business collaborators.
What challenges have you faced when growing your business in Australia?
The main challenge we face is that the brand is new and being a digital business we need to have an online and offline presence which of course has it’s costs.
What is one idea you are willing to give away for free?
Listen to customer feedback and make the necessary changes.
What role do you think business can play in affecting social change?
A huge role – look at what Uber has done to affect social change.
Is there a particular charity or social enterprise you support?
Stellar Home supports Hummingbird House, Queensland’s only children’s hospice. We donate a percentage of each booking to Hummingbird House and have just launched the Hummingbird House Paper Plane Challenge (#HHPPC2017) to raise awareness and much need funds to operate the facility.
Are there opportunities for people to get involved with your idea?
We are looking for investors right now. I am more than happy to have a conversation with potentially interested parties.
We’re aiming to build a community of Australian idea makers helping each other. If you could have one question answered about startups, what would it be?
When you have a vision of your website, what is the value of engaging a UX designer?
Do you have a favourite restaurant?
One of my favourite restaurants is a local Italian restaurant in Clayfield called Viali Conova. It’s very quaint and has beautiful, traditional food.